Greenwich will tackle its persistent fly-tipping problem with a £5m investment in tools, personnel and enforcement procedures over the next four years.

According to Anthony Okereke, leader of the Labour-run Council, the fly-tipped waste collected in the first 10 months of this year is the equivalent of 50 double-decker buses.

The Council’s announcement of stronger measures against fly-tipping comes just months before local elections. The ambitious plan includes double-strength enforcement teams, new CCTV cameras in fly-tipping hotspots and a system to name and shame offenders.

Rewards will also be offered to residents who help identify or report those responsible. These extra measures and resources are part of a broader plan the Council says will make a real difference in reducing fly-tipping across the borough.

Controversially, both the Council and Okereke have spoken out strongly on the problem using a swear word. The Council’s Facebook page had a picture of a binman throwing a bag of rubbish into a compactor, with the sentence: “We’re not putting up with this s*** anymore.” Okereke said: “Fly-tipping is lazy and criminal and we’re not putting up with this s*** any more.”

Residents are already responding positively to the plan. Sarah, 39, said: “It’s great that they have this initiative to make a good change to my home and borough.”

Councillor Charlie Davis said the anti-social behaviour and fly-tipping were “the centrepiece” of our amendment to the council’s budget”.